Make WordPress multilingual - Translate Theme & Plugins

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Time and again, we are asked about our Envato Market experiences, so we would like to share them in a post. Specifically, we give you an overview of the advantages and disadvantages. We also explain what you should look out for when using Envato Market.

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What is the Envato Market?

Are you planning to buy premium WordPress themes? If so, your search probably ends here. Today we're going to take a closer look at Envato Market and Themeforest. Envato Market is the largest marketplace for stunning WordPress themes, plugins and other online media. We'll focus on the themes and plugins in this post. Both platforms are well known and equally popular among WordPress users and online creators, and they bring with them a number of pros and cons, which we will show you below. Let's start with Envato Market.

The most important Envato market experiences

Envato Market is the largest international marketplace for themes, plugins, templates, scripts, modules, audio, video and much more. It offers millions of products in different categories that you can buy to create a unique website or advance a design project. Envato is a platform with a really huge product range, because there is much more to discover here than themes. Of which you can currently find over 50,000 WordPress themes on the platform alone.

The support of the platform as well as the providers of the products respond quickly to questions or problems in most cases. The price-performance ratio is particularly positive and there are always many offers to be found on the platform.

Video tutorial about Envato Market and Themeforest:

Negative Envato market experience

One disadvantage: It happens in some cases that a download is no longer available after years. This has already happened to me once with a still very new theme. So it is important to make a backup directly. Envato is also only available in English.

Themeforest Experience

Themeforest is one of the most popular online platforms to find a chic and functional WordPress theme for modern website projects. The selection is colorful, modern and huge. The designs are based on the current trends. And the wide selection of themes is also accompanied by increasing quality standards. You can find different types of themes, including HTML templates and themes for WordPress, Joomla and Drupal.
Therefore, you can find many popular themes on Themeforest, which often receive updates and have been on the market for a long time. This shows you a look at the sales figures of a theme. The sophisticated sorting function helps you with the search.

Negative Themeforest experience

A certain disadvantage with Themeforest is that you have to contact the manufacturer directly in case of problems with the theme. Themeforest does not mediate in this and therefore you have no protection as far as your purchase is concerned. Whether the purchased design theme works with a website is also related to other factors, such as plug-ins. You can't know that 100% before you buy and therefore you always have a certain, albeit small, residual risk. However, the experiences of other users will help you with the evaluation and you can also find the reviews on Themeforest. Also, many templates are overloaded with many plugins and not fully compatible with certain tools like Elementor.

Summary of advantages and disadvantages

There are many ways to buy products on Envato or Themeforest for each product type. In summary, it is worth taking a look at both platforms, because the prices for themes and other products are partly different and so you can often get one or the other product at a reduced price. Therefore, be sure to register at both online stores once, because a comparison is definitely worthwhile.

Advantages

Disadvantages

Alternative solution - A slim WordPress theme

WP Astra Theme

If you don't know exactly where your web project is going or you want to be sure that your theme is always up to date, we have another alternative. The theme "WPAstra" meets exactly these requirements. Moreover, the support is lightning fast and compatible with popular plugins like Elementor and WooCommerce.

Advantages

Disadvantages

Conclusion on the marketplaces

Regardless of whether you buy from Envato or Themeforest, both providers are reputable and you can get clarification on most questions in advance if you inform yourself sufficiently. In my opinion, Envato Market offers the better support. Depending on what you are looking for, you can find themes and many other products for a successful website appearance or your next design project on Envato. We wish you a lot of fun with the selection!

Do you want us to help you with theme selection so you don't make any startup mistakes with Google rankings or a store? 

In this guide we will look at how to make your WordPress website multilingual - without prior knowledge. Compactly, we can reveal in advance that there are three solutions: 

  1. Automatic method
  2. The manual translation
  3. Partially automated variant
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How to make WordPress multilingual

You are probably wondering what the difference is between these three solutions. With automatic translation, as the name suggests, everything is translated by machine. This means lightning fast with a translation program such as Google Translator. The second way is the complete opposite: With manual translation, you take over the translation of all words yourself without help. Last but not least, there is the partially automated translation. This combines the advantages of a translation program and your own wording.

In this article you will learn all three translation options for your WordPress website. 

Advantages of a multilingual WordPress website

The world is a big place, and most of it is outside Europe. It's estimated that about a quarter of the world's Internet users speak English, and Chinese Internet users alone make up about 20%. If you're only targeting German-speaking users, you're missing out on a large part of the world that you could be communicating with. Whether you translate blog posts, product descriptions, or educational articles is, of course, up to you. To make your WordPress multilingual, you can think through the benefits in advance.

To summarize and get a little more specific, let's break it down:

  1. Opening up new and global markets: This makes sense especially if your products or services are also interesting abroad. For example, a certain software or consulting in a niche. Sometimes spelling, word usage and local colloquial language make a big difference.
  2. SEO boost: A multilingual website gives you further reach in the search engines, which can significantly improve visibility on the Internet. It can also increase the time international visitors spend on your site.
  3. Less competition: Often there is less competition for keywords for content in other languages. You can rank higher simply because you are one of the first to offer the content in that language.

Check out our related WordPress translation video:

Solution 1: Google Translation Plugin

Gtranslate plugin

The first plugin on our list is Gtranslate. This is an automatic translator. In the free version you can set many languages, but not edit them. If you are looking for a very fast solution, but quality is not so important, you can use this plugin. The functions are based on the well-known Google translator and score with a simple operation.

With the plugin you can add a language switcher to automatically translate the content based on the visitor's browser language.

In addition to these free features, the plugin has a paid version that suggests SEO-friendly URLs and provides access to Google discoverability. Also a so-called language hosting, to be found better in the respective country via Google search.

Advantages

Disadvantages

Solution 2: TranslatePress

Translatepress plugin

With TranslatePress you can translate your entire WordPress website visually, right from the front-end. Therefore, you can take the translation into your own hands in real time. The unique thing about this plugin is its intuitive interface and operation. You simply navigate through the website and enter translations as you go.

TranslatePress works with numerous themes and plugins. For example, WooCommerce and Elementor. Besides standard texts, you can also translate images, sliders, popups, forms and much more with the plugin. The plugin is GPL (license) and self-hosted, so you own all your translations forever and don't have to pay to access them. 

TranslatePress comes in a free version available on WP.org, as well as a premium package that includes advanced translation modules like automatic user language detection, translator accounts, an SEO package, and support for an unlimited number of translation languages. However, you need the Business version to add automatic translations from TranslatePress and save time. You can also go straight to the third solution, which we'll come to next.

Advantages

Disadvantages

Solution 3: Weglot

Weglot Translation WordPress

This next solution is called Weglot and it is one of the most popular translation plugins. It is very flexible and convincing mainly because of its cloud connection.

The plugin is connected to the Weglot API, and during setup you can select your main language and the language you want to translate to. You can use the plugin or the web interface to access your dashboard. After that, you can manage translations and content from there.

The pricing structure is quite simple and based on the number of translated words and languages. For free, you can start with up to 2,000 words translated into one language, and with the €99/year basic plan, this limit increases to 10,000 words.

Weglot also offers great features like SEO-friendly URL recommendations, WooCommerce support, a language switching button, and access to third-party translation services.

Advantages

Disadvantages

Activate and set up your translation plugin

Once you have selected the plugin of your choice, you need to install and activate it in WordPress. First, you need to configure your default content language and the languages you want to translate to. You can also configure the menu and the language switching order. For example, the settings in the plugin are set for most of the content that the user sees.

On your website, users can choose the preferred language themselves. 

Likewise, you also have the ability to customize strings, custom fields, URLs and other backend features at Weglot. This way, URLs, categories and tags can be efficiently translated so that they are searchable and work correctly. Users browsing in different languages will be able to see your site labels, categories and tags in their language and not in your default language. 

It is also possible to set up translation options for menus. Just go to the "Appearance Menus" page in your WordPress and click on the "Language Switcher" tab in the left column. Then select the languages you want to display and add them to the menu button. Select your main language if needed.

Translation conclusion

As you can see, there are great plugins to make WordPress multilingual. All of them have their own attractive features and offer advantages and disadvantages. Considerations such as the price, the amount and type of content to be translated or the number of websites to be translated can play a role in your decision. For specialized terms or higher quality, the automated solution is out of the question and you should go for semi-automated or manual translation. For private purposes or product translations, on the other hand, this method can be worthwhile in isolated cases. In other words: Only choose automatic translation if you hardly have any international customers and good Google rankings are unimportant to you.

Our favorite is Weglot, because it combines both advantages and you save an enormous amount of time. The quality of the machine translations is also good here. However, we recommend that you check all texts, especially on your main pages. You should also make sure that your website as a whole is ready for the world.

We hope this guide will help you make a good decision for your multilingual WordPress website.

Joey stain
Joey stain
Joey has been a WordPress & online marketing expert for more than 10 years. He loves to find new tools and believes only reputable tracking data. Over the past years he has implemented, supported and optimized numerous WordPress projects.

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